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How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions

The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.   

In this webinar, Kerry Cunningham of SiriusDecisions  and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:

- Why the Demand Unit Waterfall approach is superior to many earlier methods
- Why artificial intelligence is the breakthrough technology with which to leverage it
- How combining the two can rapidly make any marketing organization far more effective
Recorded Nov 28 2017 58 mins
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Presented by
Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica
Presentation preview: How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions

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  • How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions Recorded: Nov 28 2017 58 mins
    Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica
    The Demand Unit Waterfall is a powerful guiding tool for marketers, but it’s completeness leads to a complexity that was, until now, inherently impossible to manage completely. The good news is that Artificial Intelligence (AI) services have emerged that empower marketers to wrestle down complexity and maximize throughput of qualified leads to Sales.   

    In this webinar, Kerry Cunningham of SiriusDecisions  and Gary Gerber of Conversica will expose the characteristics of companies that successfully maximize their sales leads, and describe how Demand Unit thinking, coupled with AI-powered tools, is forever changing what it means to be an effective marketer. Attendees will learn:

    - Why the Demand Unit Waterfall approach is superior to many earlier methods
    - Why artificial intelligence is the breakthrough technology with which to leverage it
    - How combining the two can rapidly make any marketing organization far more effective
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  • Title: How AI is Maximizing Lead Conversions, with Kerry Cunningham of SiriusDecisions
  • Live at: Nov 28 2017 6:00 pm
  • Presented by: Kerry Cunningham of SiriusDecisions and Gary Gerber of Conversica
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