Lead Follow-up FAILURE. Sales? Marketing? Discuss.

Presented by

Nancy Nardin, Founder of Smart Selling Tools, Matt Heinz, Founder of Heinz Marketing

About this talk

Following up on leads is fundamental to driving sales. But how many companies actually follow up with their inbound leads? For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, we found that a staggering 77% of companies under-touched their leads. Join us for a webinar with Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing, as they discuss the state of lead follow-up and what businesses can do to improve inbound lead follow-up.

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