When The Influence of Public Figures & Real Life Collide

Presented by

Rianette Leibowitz, Cyber Safety Change Agent, Founder of SaveTNet, Digital Parenting & Cyber Wellness Author

About this talk

We have seen the impact and power of social media especially on social issues, fake news and the influence of public figures. Brands are investing marketing budgets on public figures with the aim to influence consumer behaviour, while these influencers are exposing themselves to global opinions, addiction and unexpected sacrifices. Rianette Leibowitz, shares her involvement in the international documentary, PUBLIC FIGURE film, and some of her learnings working with schools, students and parents. What role do public figures actually play? How has this role changed since social media landscapes have been altered by the impact of COVID-19? What is all the fuss about and why could it become addictive? How are the algorithms and data influencing our decisions to click? What does responsible digital citizenship look like in the social media world? Cyber wellness and digital detox - why this should be high on your priority list.

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The Executive Women's Forum on Information Security, Risk Management & Privacy is the largest member organization serving emerging leaders as well as the most prominent and influential female executives in the Information Security, Risk Management and Privacy industries. Website: www.ewf-usa.com