Name: Accor and Talend - Using data to create memorable guest experiences
Start: 2021-02-24T09:30:00Z
End: 2021-02-24T09:30:03.000Z
Location: BrightTALK
Rating: 0

Talend, a leader in data integration and data integrity, is changing the way the world makes decisions.

Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set.

Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. 

For more information, please visit www.talend.com.

The SaaS world has been one of the fastest to respond and adjust to the pandemic of the last two years. As we wrap up 2021, what will stay the same in our digital work life and what will change? Hear the predictions of Crunchbase CEO Jager McConnell, Talend CEO Christal Bemont, and Branch founder Mada Seghete who discuss the disruptions in the workplace, how the organizations have been able to innovate maintain a company culture and what will be the next challenges.

Web Summit 2021: SaaS after SARS

Your customers expect every interaction with your brand to be seamless and personalised. You are investing time and money into improving your customer experience, but research shows over 66% of customers are still unhappy because of a certain amount of reasons, and one of the main reasons is you are understanding your customers well enough.  In this session, we will explain how Talend helps you get value out of your customer experience investments with healthy data, to know more about your customer and make the accurate investment on customers.  Main takeaways:  
- Learn how to have useful data 
- Understand how to make use of data 
- Know how could Talend help you

Your customer data is a mess – here’s how to fix it

Ihre Kunden erwarten, dass jede Interaktion mit Ihrer Marke nahtlos und individuell verläuft. Sie investieren Zeit und Geld in die Verbesserung Ihres Kundenerlebnisses, aber Untersuchungen zeigen, dass über 66 % der Kunden aus bestimmten Gründen immer noch unzufrieden sind, und einer der Hauptgründe ist, dass Sie Ihre Kunden gut genug verstehen. In dieser Sitzung erklären wir, wie Talend Ihnen hilft, mit gesunden Daten einen Mehrwert aus Ihren Investitionen in die Kundenerfahrung zu ziehen, mehr über Ihre Kunden zu erfahren und die richtige Investition in Ihre Kunden zu tätigen. Die wichtigsten Erkenntnisse: 
- Erfahren Sie, wie Sie über nützliche Daten verfügen 
- Verstehen Sie, wie Sie Daten nutzen können 
- Wissen Sie, wie Talend Ihnen helfen kann

Ihre Kundendaten sind ein Chaos – so beheben Sie es

Vos clients s'attendent à ce que chaque interaction avec votre marque soit transparente et personnalisée. Vous investissez du temps et de l'argent dans l'amélioration de votre expérience client, mais la recherche montre que plus de 66% des clients sont toujours mécontents pour un certain nombre de raisons, et l'une des principales est que vous comprenez suffisamment bien vos clients. Dans cette session, nous expliquerons comment Talend vous aide à rentabiliser vos investissements en matière d'expérience client avec des données saines, à en savoir plus sur votre client et à faire un investissement précis sur les clients. Principaux points à retenir : 
- Apprendre à avoir des données utiles 
- Comprendre comment utiliser les données 
- Savoir comment Talend peut vous aider

Vos données client sont un gâchis - voici comment y remédier

Do you know what sets successful businesses apart in times of constant change? (don't make us say 'unprecedented times')  It is a hot topic that no one has a definite answer, especially during the pandemic, everything is changing day by day, not only businesses but also everyone, it is not easy for you to get used to the changes in this world every day. The secret behind using healthy data would enable you and your business to navigate any change with confidence.  Main takeaways: 
- Techniques to get healthy and useful data 
- Understand how to use suitable data 
- Ways to handle constant change

When business gets weird, the tough get healthy data

Wissen Sie, was erfolgreiche Unternehmen in Zeiten des ständigen Wandels auszeichnet? (Lass uns nicht sagen 'beispiellose Zeiten') Es ist ein heißes Thema, auf das niemand eine definitive Antwort hat, besonders während der Pandemie, alles ändert sich von Tag zu Tag, nicht nur Unternehmen, sondern auch alle, es ist nicht leicht für Sie sich jeden Tag an die Veränderungen dieser Welt zu gewöhnen. Das Geheimnis der Verwendung gesunder Daten würde es Ihnen und Ihrem Unternehmen ermöglichen, jede Änderung mit Zuversicht zu bewältigen. Wichtigste Erkenntnisse: 
- Techniken, um gesunde und nützliche Daten zu erhalten 
- Verstehen, wie man geeignete Daten verwendet
- Möglichkeiten, mit ständigem Wandel umzugehen

Wenn das Geschäft seltsam wird, bekommen die Harten gesunde Daten

Savez-vous ce qui distingue les entreprises prospères en période de changement constant ? (ne nous faites pas dire 'temps sans précédent') C'est un sujet brûlant auquel personne n'a de réponse définitive, surtout pendant la pandémie, tout change de jour en jour, pas seulement les entreprises mais aussi tout le monde, ce n'est pas facile pour vous s'habituer aux changements de ce monde chaque jour. Le secret de l'utilisation de données saines vous permettrait, à vous et à votre entreprise, de gérer tout changement en toute confiance. Principaux points à retenir : 
- Techniques pour obtenir des données saines et utiles 
- Comprendre comment utiliser des données appropriées 
- Façons de gérer le changement constant

Quand les affaires sont bizarres, il est difficile d'obtenir des données saines

In an exciting time of digital transformation, data environments present more challenges and opportunities than ever. People may not catch up with every news and information that lead to information failure. Having a lack of information that is unable to make an accurate business decision then affect your business development.  Join this session to get the latest market trends and insight, and understand the viewpoints of professionals.  
Key takeaways:  
- Know how to encounter the challenges of the current digital environment 
- Most recent market trends and insight 
- Perspective of professionals on the current market

Data: The Foundation for Enterprise Intelligence

In den spannenden Zeiten der digitalen Transformation bieten Datenumgebungen mehr Herausforderungen und Chancen als je zuvor. Stewart Bond, Research Director bei IDC, und Sullivan McConnell, CDO bei Hartford, sprechen über neueste Markttrends- und erkenntnisse.

Die Stiftung für Enterprise Intelligence

En cette période où la transformationdigitale est au cœur des stratégies d'entreprises, les environnements de données sont synonymes de challenges et d'opportunités. Rejoignez Stewart Bond, Directeur de recherche chez IDC, et Sullivan McConnel, CDO chez The Hartford, pour connaître les dernières tendances et perspectives du marché.

Données : la base de l'intelligence d'entreprise

This episode features an interview with John Foley, former lead pilot of the Blue Angels, keynote speaker and bestselling author. After more than 20 years in the military, flying jets off aircraft carriers and performing in Fleet Week, John is an expert on high performance teams. In this episode, he discusses how to improve team performance by 300% by creating a culture of excellence. He explains how to do that by building a high level of trust, a commitment to improvement and the idea that a spot on the team has to be earned.

3 Takeaways:
- Show your team what excellence looks like. Give them a visual that will help define their goal.
- Cultivate connections and alignments among team members to drive them towards a common goal.
- Establish a feedback loop of data to inform the team of what is – or isn’t – working with a debrief process.

Speaker: John Foley, Former Lead Pilot, Blue Angels; Lauren Vaccarello, CMO, Talend

Podcast: Creating a Culture Of Excellence

En 2019, la stratégie « data » de Tape à l'œil est inscrite dans la vision de l’entreprise. La data devient un enjeu majeur pour l’ensemble des métiers, depuis la construction de l’offre et des collections en passant par la supply chain, l’expérience client mais également l’expérience collaborateur.   Durant cette présentation, qui s’est déroulée lors de Big Data Paris 2021, découvrez comment Tape à l’œil a pu mettre en place une vision client 360° ainsi qu’une irrigation de la donnée dans tout le SI en temps réel grâce à un accès à des données fiables permettant ainsi aux utilisateurs métiers et spécialistes des données d’optimiser les opérations et personnaliser l'expérience d'achat des clients de l’enseigne.   
Plats à emporter:  
- Apprenez l'importance de données fiables 
- Comprendre comment mieux utiliser les données 
- Savoir optimiser les données pour les clients

Tape à l'œil, la data au cœur de la vision d'entreprise

We all know what builds great customer relationships: consistent and relevant experiences across channels, plus the confidence that their private data is protected and the delight of having their needs anticipated. That’s all easier said than done. 
 
Despite organizations’ best efforts to achieve a 360-degree view of their customers, customer experiences are broken. Two-thirds of customers are unhappy with their experiences, and 58% of customer support leaders say they’re unhappy with the services they provide. In most cases, the problem is that organizations have settled for bad customer data — data that’s siloed, disconnected, and low quality.  
 
Attend this session to learn how organizations across industries use Talend to overcome bad data and reshape the customer experience. You’ll learn how to get on the path to maintaining and scaling data health, including how you can use Talend to: 
- Improve data sharing for frictionless omnichannel experiences 
- Overcome bad customer data that’s breaking customer experience 
- Protect private data without slowing your business down 
- Understand your customers well enough to anticipate their needs 
 
Get inspired by real-world examples of what you can accomplish with Talend Data Fabric, and start creating unforgettable experiences for your customers.

4 Ways to Create Unforgettable Customer Experiences

Dieses Video soll Sie wissen lassen, wie Sie Ihre Daten gut schützen können, indem Sie ein ganzheitliches Konzept von Präventionsmaßnahmen und effektiven Prozessen zum Aufbau einer Daten-Unternehmenskultur anbieten.  

Sie würden die potenziellen Herausforderungen in Bezug auf Daten verstehen und dann die Probleme effektiv und effizient vorhersehen und lösen. Erhöhen Sie auch die Datenzuverlässigkeit und bauen Sie eine Datengesundheitskultur für die Verwaltung von Daten auf, die das Risiko des Datenverlusts wichtiger Daten verringert.

Wichtige Erkenntnisse:
· Datenherausforderungen präventiv erkennen und beheben​
· Verbesserung der Datenzuverlässigkeit & Risikoreduzierung​
· Eine Kultur um die gemeinsame Nutzung, Pflege und Verwaltung von Daten etablieren ​

Speaker Name: Jan Wetzke, RVP Sales, EMEA Central

Zustand der Missionsdaten

Les données cloisonnées, dispersées et de mauvaise qualité sont les principales raisons de ces résultats décevants. Sans données client en bonne santé, il est impossible d'exploiter toute la valeur de la relation client. 

Durant ce webinar, vous assisterez à une démonstration en direct de la manière dont votre entreprise peut mettre en œuvre des processus garantissant la qualité et la transformation des données avec Talend Data Fabric. Si, comme nous, vous pensez que des données en bonne santé sont la clé d'une entreprise en bonne santé, ne manquez pas ce webinar. 

Rejoignez-nous pour cette session au cours de laquelle vous découvrirez comment faire décoller vos initiatives Customer 360 avec la plateforme unifiée d'intégration, d'intégrité et de gouvernance de données de Talend .  Nous partagerons avec vous les clés pour changer la manière dont votre entreprise travaille avec les données client, notamment en vous expliquant comment :

- garantir la qualité de vos données grâce à des mesures préventives à appliquer à tout votre écosystème de données client

- mettre en œuvre des processus destinés à garantir la qualité des données en permettant à vos experts data de transformer et de garder le contrôle sur les données client de toute l'entreprise

- promouvoir une culture organisationnelle axée sur les meilleures pratiques en matière de santé des données

Libérez la valeur de vos données clients

The success of today’s Customer 360 (C360) initiatives depends on the foundational health of organisational data that feeds those C360 initiatives. Crucially, CDOs and Heads of Data strategy are uniquely positioned to positively impact a company's C360 engagements through the assessment, management, and flow of data through their organisation. It is the health of this data that not only binds CXO’s and CDO’s but holds the potential to unlock the true value of C360.   

But what is healthy data and why should CDO’s and CXO’s care? Despite significant and increasing spending on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences.     

Key takeaways:

- Understand how your organisation’s data journey increasingly shapes your understanding of the customer journey

- Discover how data binds CDO and CXO teams to change the way your organisation works with customer data

Talend speaker: Gareth Vincent, SVP of Sales for EMEA

Unlocking the True Value of Customer  360

Data is more valuable to the enterprise than ever before. However, that is also true for the hackers that are constantly trying to steal it. And the potential for reputational damage due to improper access or usage is only increasing as governments around the world impose more stringent privacy regulations. 

That's why balancing operational gains against risk is one of the most pressing topics on the minds of business leaders today. And as leaders look to empower employees with powerful analytic tools, developing a strategy to manage it all is now top of mind for the C-Suite and the board of directors. 

This event would explore the insight of data security, threat and opportunity of data usage and how to manage data.

Key takeaways:
- Data security insight for enterprise
- Risk and opportunity for data usage
- Technique of managing data

Data in the Enterprise: Risk and Opportunity

Taking a product, service, or even company to market is the fulcrum that can tip the scales to success or failure for the entire organization. In this session, Ann-Christel Graham will lay out strategies that have shaped Talend's own path to transformation: the focus on continuous and maniacal research and validation of customer needs, focus on the customer lifecycle in its entirety to help create predictable revenue, and the need to plan for scale.

Main takeaways:

- Make smart and confident decision on organisation
- Learn how to transform the organisation path to meet the customer needs

Talend speaker: Ann-Christel Graham, CRO

3 Secrets CROs need to know before going to market

“The right of access is one of the rights guaranteed to everyone under the General Data Protection Regulation. With Talend Data Catalog, what used to take 30 days, searching information on the right to access data, now takes just five days.” — Thomas Elm, Data Protection Officer, Accor 
 
When Accor wanted to deliver unique and memorable guest experiences while respecting customer data, Talend helped them get more out of their customer data/ The results speak for themselves: 
- 12 percent increase in satisfaction of Elite customers 
- 5-day fulfillment for data requests that used to take 30 days 
- 50 million satisfied customers 
- 300 GB of data processed every day

Accor and Talend - Using data to create memorable guest experiences

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Accor and Talend - Using data to create memorable guest experiences

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