Fix the Broken Promise of C360 Initiative

Presented by

David Wilmer, Technical Marketing Manager, Talend; Justyn Davidson, Principal Product Manager, Talend

About this talk

Investment in Customer 360 is supposed to lead to truly transformative results, from marketing and sales efficiency to product innovation. Too often, the reality isn’t delivering on that promise. Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. Learn how to get the most out of Customer 360 with Talend as your partner for overcoming bad customer data. You’ll learn tips to: - Ensuring data quality with preemptive measures - Empowering your data experts enterprise-wide - Promoting an organizational culture centered on data health

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