Fix the Broken Promise of C360 Initiative

Presented by

David Wilmer, Technical Marketing Manager, Talend; Justyn Davidson, Principal Product Manager, Talend

About this talk

Investment in Customer 360 is supposed to lead to truly transformative results, from marketing and sales efficiency to product innovation. Too often, the reality isn’t delivering on that promise. Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. Learn how to get the most out of Customer 360 with Talend as your partner for overcoming bad customer data. You’ll learn tips to: - Ensuring data quality with preemptive measures - Empowering your data experts enterprise-wide - Promoting an organizational culture centered on data health

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Talend, a leader in data integration and data integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set. Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. For more information, please visit www.talend.com.