Solve the data problems that kill C360 initiatives

Presented by

Mitchell Ogilvie, Manager, Solutions Engineering, Talend

About this talk

Poor data quality is the leading cause of death for Customer 360 initiatives. It's easy to see why: too many organizations have settled for bad customer data, and that can only lead to disappointing results. Without healthy customer data, departments from sales and marketing to product can’t access the full value of customer relationships. That’s why failure to deliver on Customer 360 is so damaging to your team's relationship with the business side of the organization, and raises questions about IT spend. It’s time to change that. You can make Customer 360 possible for your organization by building a healthy data environment with Talend. Attend this session to learn how to keep data problems from throttling your organization’s most important initiative, including: - Protecting customer data quality with preventative measures - Maintaining healthy customer data with proactive treatments - Creating a culture that puts data health first You’ll also get a live demonstration of how to enable all personas to access, collaborate, and share data across the organization with Talend Data Fabric. With this knowledge, you’ll be ready to address the root causes of failure for Customer 360 initiatives. With Talend as your partner for overcoming bad customer data, your Customer 360 will thrive. Mitchell Ogilvie, Manager, Solutions Engineering, Talend

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Talend, a leader in data integration and data integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set. Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. For more information, please visit