Unlocking the True Value of Customer 360

Presented by

Gareth Vincent, SVP of Sales for EMEA, Talend

About this talk

The success of today’s Customer 360 (C360) initiatives depends on the foundational health of organisational data that feeds those C360 initiatives. Crucially, CDOs and Heads of Data strategy are uniquely positioned to positively impact a company's C360 engagements through the assessment, management, and flow of data through their organisation. It is the health of this data that not only binds CXO’s and CDO’s but holds the potential to unlock the true value of C360. But what is healthy data and why should CDO’s and CXO’s care? Despite significant and increasing spending on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. Key takeaways: - Understand how your organisation’s data journey increasingly shapes your understanding of the customer journey - Discover how data binds CDO and CXO teams to change the way your organisation works with customer data Talend speaker: Gareth Vincent, SVP of Sales for EMEA

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Talend, a leader in data integration and data integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set. Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. For more information, please visit www.talend.com.