3 Secrets CROs need to know before going to market

Presented by

Ann-Christel Graham, CRO, Talend

About this talk

Taking a product, service, or even company to market is the fulcrum that can tip the scales to success or failure for the entire organization. In this session, Ann-Christel Graham will lay out strategies that have shaped Talend's own path to transformation: the focus on continuous and maniacal research and validation of customer needs, focus on the customer lifecycle in its entirety to help create predictable revenue, and the need to plan for scale. Main takeaways: - Make smart and confident decision on organisation - Learn how to transform the organisation path to meet the customer needs Talend speaker: Ann-Christel Graham, CRO

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Talend, a leader in data integration and data integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set. Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. For more information, please visit www.talend.com.