Your customer data is a mess – here’s how to fix it

Presented by

Christophe Antoine, VP of Global Solutions Engineering, Talend, Yann Jourdain, CIO SNCF Voyages, Customer Knowledge Division

About this talk

Your customers expect every interaction with your brand to be seamless and personalised. You are investing time and money into improving your customer experience, but research shows over 66% of customers are still unhappy because of a certain amount of reasons, and one of the main reasons is you are understanding your customers well enough. In this session, we will explain how Talend helps you get value out of your customer experience investments with healthy data, to know more about your customer and make the accurate investment on customers. Main takeaways: - Learn how to have useful data - Understand how to make use of data - Know how could Talend help you

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Talend, a leader in data integration and data integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that seamlessly combines an extensive range of data integration and governance capabilities to actively manage the health of corporate information. This unified approach is unique and essential to delivering complete, clean, and uncompromised data in real-time to all employees. It has made it possible to create innovations like the Talend Trust Score™, an industry-first assessment that instantly quantifies the reliability of any data set. Over 6,500 customers across the globe have chosen Talend to run their businesses on healthy data. For more information, please visit www.talend.com.