Webinar: The Number 1 Reason You Are Not Hitting Quota

Reasons to Attend:
If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


Key Takeaways

•Are you membership ready – the different types to consider
•How to create a membership programme
•Understanding the importance of member engagement
•Why they join, why they leave

Reasons to Attend:

Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.

It's an important aspect that impacts our daily lives.

As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.

Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.

Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.

Key Takeaways

- What is purpose or meaning?
- How do I find it?
- How can I help others to find it?
- Why should I care?

Modern product marketing strategies serve to drive revenue, customer satisfaction, and retention. The days of simply packaging features into messaging and content are over. Product marketing must now enable all customer-facing teams to have effective customer conversations that will drive strategic growth. Failing to do so renders the rest of your corporate strategy meaningless.

With the stakes higher than ever before, how can you turn your enablement strategy into action?

In this keynote, Highspot CEO Robert Wahbe shares the three new pillars of product marketing success:

–Enable your entire company to uplift the customer experience
–Guide your teams and your partners to master what to know, what to say, and what to show at scale
–Put analytics to work so your metrics matter in driving business decisions

Now is the time to enable your company to master the customer conversation.

https://www.highspot.com/

Sales enablement is big. Where the category goes will be huge. We see enablement expanding to help at least 50 million people across sales, marketing, services, and support roles collaborate and deliver on their customer experience initiatives. Enablement technology, practices, and teams will unify everyone who interacts with the customer as holistic customer experience defines business success today and tomorrow.

https://www.highspot.com/

Organizations with a strong sales onboarding program are more than 15x more likely to have reps who generate pipeline faster. Sales reps who have standout onboarding experiences are not only more productive sooner but obtain win and quota attainment rates that are higher than that of their counterparts that did not enjoy an effective onboarding program. Sales leaders looking to maximize productivity and effectiveness in new sales reps must first enable them with a robust sales onboarding program.

https://www.highspot.com/

Organizations with established onboarding processes experience 54% greater new hire productivity. Sales reps who have a great onboarding experience are not only more productive sooner, but obtain win and attainment rates that are higher than that of their counterparts that did not enjoy a robust onboarding program. If reps are going to stay ahead of the curve, they must have an effective onboarding experience first.

https://www.highspot.com/

Reasons to Attend:

Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.

But that’s just nonsense.

And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
If people regularly tell you;

• that you’re too expensive - or
• that they’re already happy with their current supplier – or
• they’ve had problems with your company in the past - or
• your lead time is too long

Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.

Key Takeaways

Everyone who attends will walk away with this tool box of sales gold;

• How to overcome every genuine sales objection – including those based on price
• The names of the four headline objection types and the silver bullet that takes each one of them down
• The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them

Reasons to Attend:

Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.

Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.

Key Takeaways

During this interview, you will learn how to:

• Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job

•Reduce your workload and save over 20 hours every week on unproductive, wasteful activities

•Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos

•Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers

•Create buy-in around strategic change and improve daily performance metrics

•Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders

•Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)

In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.

They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.

With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.

In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.

Key Takeaways

•Why understanding millennials is key to your business’s future success
•Identifying misconceptions about this generation and demonstrating why they are incorrect
•How millennials have been integral to Cognism’s growth and success
•How to create an honest, transparent and inclusive working culture that millennials thrive in

Reasons to Attend:

Imagine if you knew the formula for outbound success.

Attend the Revenue AI: The Science of B2B Sales with James Isilay CEO of Cognism and you will! Learn how you can use a simple formula to improve your outbound B2B marketing and sale.

Key Takeaways

•Areas of AI in Sales & Marketing
•Impact of AI in Sales & Marketing
•Benchmark with conversion rates

Discover how Graduate Fasttrack, one of the growing recruitment companies in London, uses Cognism's Revenue AI technology to accelerate their B2B Lead generation processes and earn new clients.

Find out how Cognism can help you grow your business:
https://cognism.com

About Cognism:

Cognism is a sales acceleration platform, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue.

Cognism's Sales Director, Jonathon Ilett discusses all things about what it is like being a Sales Director!

Questions Asked:

1. Can you explain what a sales director does?
2. What was your journey into this role?
3. What are your biggest challenges?
4. What are 3 main skills you have gained as a sales director?
5. What advice would you give to someone who is looking to become a sales director?
6. What is the best things about being a Sales Director?



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In this video, Saif Khan, Cognism's top SDR of Q3 discusses his thoughts on being an SDR.

Questions asked:

1. Can you describe your role in 3 words?

2. What made you want to go into a career in sales?

3. Where do you see your role progressing?

4. What is something that you struggled with as an SDR and how you solved it?

5. What is one of the highlights of being an SDR?

6. What are your top tips for a great cold call?

7. What is the biggest objection you get and how do you overcome it?

Welcome to our first employee spotlight!

Introducing, Ben Ward, one of our Sales Development Representatives!

In this video we will be asking Ben these questions:
What were your main challenges this week?

- What has been your highlight of the week?
- What is your favourite part about working with Cognism?
- What is your favourite thing about being an SDR?
- What is the hardest thing about being an SDR?
- What would be your top tip for anyone looking to start a career in sales?
- Did you have a great call this week? If so, what made it great?

Follow us!
Linkedin: https://www.linkedin.com/company/cogn...
Instagram: https://www.instagram.com/cognism/
Twitter: https://twitter.com/Cognism
Facebook: https://www.facebook.com/cognism/

Discover how Graduate Fasttrack, one of the growing recruitment companies in London, uses Cognism's Revenue AI technology to accelerate their B2B Lead Generation processes and earn new clients.

Find out how Cognism can help you grow your business:
https://cognism.com

About Cognism:

Cognism is a sales acceleration platform, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue.

In this episode of INSIDE Inside Sales, Darryl is joined by the incredibly insightful Richard Conde from InsideSalesGeek.com and The University of Houston - Downtown.

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Darryl and Richard discuss the importance of knowing ways to adapt and connect to your prospects the way they want to be connected. Sales reps do drastically better when they communicate better! Learn how to fix your approach and communicate more effectively, only on this episode of INSIDE Inside Sales!

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