Webinar: Motivating Millennials

Presented by

Nazma Qurban - Cognism

About this talk

In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce. They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace. With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials. In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager. Key Takeaways •Why understanding millennials is key to your business’s future success •Identifying misconceptions about this generation and demonstrating why they are incorrect •How millennials have been integral to Cognism’s growth and success •How to create an honest, transparent and inclusive working culture that millennials thrive in

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