Increase Revenue by Removing Login Friction in E-Commerce

Presented by

Shehzad Shahbuddin, Senior Solutions Engineer

About this talk

In the hypercompetitive digital market, consumers have many choices at their fingertips—the ability to quickly login, research, and transact is a key competitive advantage. But for typical B2C web applications, up to 30% of legitimate users struggles to successfully login. Friction in login immediately converts to loss in revenue. In this session, we’ll explore the tension between friction-free consumer experiences and application security that can lead to less than ideal choices that directly impact business outcomes. By watching this lightboard session, your personal details will be shared with F5 and treated in accordance with the F5 Privacy Notice ( You also are signing up to be contacted about F5 products and services but you can unsubscribe at any time

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