Increase Revenue by Removing Login Friction in E-Commerce

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Presented by

Shehzad Shahbuddin, Senior Solutions Engineer

About this talk

In the hypercompetitive digital market, consumers have many choices at their fingertips—the ability to quickly login, research, and transact is a key competitive advantage. But for typical B2C web applications, up to 30% of legitimate users struggles to successfully login. Friction in login immediately converts to loss in revenue. In this session, we’ll explore the tension between friction-free consumer experiences and application security that can lead to less than ideal choices that directly impact business outcomes.
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F5 is a multi-cloud application services and security company committed to bringing a better digital world to life. F5 partners with the world’s largest, most advanced organizations to secure and optimize every app and API anywhere—on premises, in the cloud, or at the edge. F5 enables organizations to provide exceptional, secure digital experiences for their customers and continuously stay ahead of threats.