(Data) storytelling is important. But is anyone listening?

Presented by

Nicholas Kelly

About this talk

Creating dashboards that resonate with your users can be a challenge. Too often, data visualizations are ineffective because they create a negative user experience, lack business value, and do not align with the goals of both users and stakeholders. No one is listening to the story you’re telling with your data. The problem may be that you’re skipping the key step of Requirements Gathering. The 7-step requirements gathering process involves collecting knowledge, goals, and challenges to better understand your user and what is necessary for their ideal analytics dashboard. By first figuring out what your users need to be successful, you will be able to deliver high ROI on business intelligence tools. Join Logic20/20’s Director of Visual Analytics, Nicholas Kelly, for an interactive, virtual workshop aimed at helping you improve your requirements gathering process. He’ll step through his proven dashboard design process, demonstrating how to align your analytics assets to the needs of your people. In this workshop you’ll learn: • The reasons behind the poor adoption of your analytics assets • How to determine which analytics are most important for the success of your users • The 7 steps of the requirements gathering process • How to deliver actionable insights, not just data
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