Boosting Product Discoverability on Amazon: Are your products standing out?

Presented by

Rob Gonzalez, Co-Founder/VP, Salsify and Rana Kannan, Strategic Programs, Salsify

About this talk

Over 55% of all product searches start on Amazon. Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore. Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We’ll be sharing tips to improve both organic and paid search on the site. You will learn how to: - Boost product discoverability through paid and organic search - Improve brand accuracy on product pages to drive conversion - Get the most out of Amazon Marketing Services (AMS) - Create content that works in tandem with your Amazon advertising efforts

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Salsify’s Product Experience Management platform (PXM) enables thousands of brands and online retailers to create, manage, and optimize the digital content that drives product discoverability and sales. Salsify combines the power of PIM and DAM capabilities with the industry’s broadest commerce ecosystem and actionable analytics to orchestrate a compelling product experience across digital touch points. The world’s biggest brands and retailers, including Mondelez, Bosch, Coca Cola, Rawlings, and Fruit of the Loom are using Salsify every day to stand out on the digital shelf.