How to Optimize Your Product Pages for the Holiday Season

Presented by

From Salsify: Andrew Waber/Data Insights, Ashley Young and Alex Clark/Customer Success

About this talk

In our recently launched "Holiday Shopping Keyword Intelligence Report," we discovered that the 2016 holiday season drove a 30% increase in the number of top retail search terms. Not only that, 76% more product detail page content updates were pushed during an average holiday month last season. These are just two of the dozens of findings from last year's busy holiday season. To bring this report to life, we're putting on a live webinar that will arm you with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush. You will learn: - How consumer shopping searches change over the holidays - What leading brands do to improve holiday product pages - How to effectively refresh your holiday content

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Salsify’s Product Experience Management platform (PXM) enables thousands of brands and online retailers to create, manage, and optimize the digital content that drives product discoverability and sales. Salsify combines the power of PIM and DAM capabilities with the industry’s broadest commerce ecosystem and actionable analytics to orchestrate a compelling product experience across digital touch points. The world’s biggest brands and retailers, including Mondelez, Bosch, Coca Cola, Rawlings, and Fruit of the Loom are using Salsify every day to stand out on the digital shelf.