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Take Your Walmart Digital Shelf to the Next Level

Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.

“If you can give us your best content, then we don’t have to go and search for this content from other sources.” -

Learn an actionable set of next steps including how to:

Boost product discoverability and brand accuracy on Walmart
Expand your sales via item set up on Walmart.com
Improve your strategy with insights and analytics on content performance
Recorded Oct 31 2017 38 mins
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Presented by
Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify
Presentation preview: Take Your Walmart Digital Shelf to the Next Level

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  • Take Your Walmart Digital Shelf to the Next Level Recorded: Oct 31 2017 38 mins
    Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify
    Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central.

    “If you can give us your best content, then we don’t have to go and search for this content from other sources.” -

    Learn an actionable set of next steps including how to:

    Boost product discoverability and brand accuracy on Walmart
    Expand your sales via item set up on Walmart.com
    Improve your strategy with insights and analytics on content performance
  • How to Optimize Your Product Pages for the Holiday Season Recorded: Oct 4 2017 14 mins
    From Salsify: Andrew Waber/Data Insights, Ashley Young and Alex Clark/Customer Success
    In our recently launched "Holiday Shopping Keyword Intelligence Report," we discovered that the 2016 holiday season drove a 30% increase in the number of top retail search terms. Not only that, 76% more product detail page content updates were pushed during an average holiday month last season.

    These are just two of the dozens of findings from last year's busy holiday season. To bring this report to life, we're putting on a live webinar that will arm you with actionable tips and best practices to ensure your product pages are ready for success during this year's holiday rush.

    You will learn:

    - How consumer shopping searches change over the holidays
    - What leading brands do to improve holiday product pages
    - How to effectively refresh your holiday content
  • Boosting Product Discoverability on Amazon: Are your products standing out? Recorded: Sep 29 2017 44 mins
    Rob Gonzalez, Co-Founder/VP, Salsify and Rana Kannan, Strategic Programs, Salsify
    Over 55% of all product searches start on Amazon.

    Amazon’s giant product selection and helpful content has made it the go-to site for online shoppers researching products. With over half of product searches starting on Amazon, it has become a retailer you cannot afford to ignore.

    Join Salsify and content26 for a webinar on the ways you can use content and advertising to get your products discovered on Amazon’s digital shelf. We’ll be sharing tips to improve both organic and paid search on the site.

    You will learn how to:

    - Boost product discoverability through paid and organic search
    - Improve brand accuracy on product pages to drive conversion
    - Get the most out of Amazon Marketing Services (AMS)
    - Create content that works in tandem with your Amazon advertising efforts
Compelling product experience enabling success on the digital shelf
Salsify’s Product Experience Management platform (PXM) enables thousands of brands and online retailers to create, manage, and optimize the digital content that drives product discoverability and sales. Salsify combines the power of PIM and DAM capabilities with the industry’s broadest commerce ecosystem and actionable analytics to orchestrate a compelling product experience across digital touch points. The world’s biggest brands and retailers, including Mondelez, Bosch, Coca Cola, Rawlings, and Fruit of the Loom are using Salsify every day to stand out on the digital shelf.

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  • Title: Take Your Walmart Digital Shelf to the Next Level
  • Live at: Oct 31 2017 9:35 pm
  • Presented by: Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify
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