Take Your Walmart Digital Shelf to the Next Level

Presented by

Ram Rampalli, Chief Catalog Evangelist & Sr Director @WalmartLabs with Dave Copeland, Sr Dir Solutions Architecture, Salsify

About this talk

Walmart relies on product content to help determine assortment, pricing, promotion, and drive every touchpoint across the customer shopping journey. Walmart Executive Ram Rampalli discusses the ways in which brands can provide this critical information. He outlines best practices to keep in mind to improve your Walmart go-to-market strategy and answers audience questions about Walmart Supplier Central. “If you can give us your best content, then we don’t have to go and search for this content from other sources.” - Learn an actionable set of next steps including how to: Boost product discoverability and brand accuracy on Walmart Expand your sales via item set up on Walmart.com Improve your strategy with insights and analytics on content performance

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Salsify’s Product Experience Management platform (PXM) enables thousands of brands and online retailers to create, manage, and optimize the digital content that drives product discoverability and sales. Salsify combines the power of PIM and DAM capabilities with the industry’s broadest commerce ecosystem and actionable analytics to orchestrate a compelling product experience across digital touch points. The world’s biggest brands and retailers, including Mondelez, Bosch, Coca Cola, Rawlings, and Fruit of the Loom are using Salsify every day to stand out on the digital shelf.