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5 "Must Haves" for an Effective Email Campaign

The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

* Segmentation strategies to get the right message, to the right person, at the right time
* Best practices for marketers who are ready to move past the basics of email marketing
* New techniques to optimize your results
Recorded Oct 19 2017 33 mins
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Presented by
Rachel Rosin, Sr. Manager, Digital
Presentation preview: 5 "Must Haves" for an Effective Email Campaign

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  • Dominating B2B Email Deliverability Sep 12 2019 6:00 pm UTC 61 mins
    Andrew Kuegler - Head of Deliverability at Act-On, Wael Elasady, deliverability expert at Act-On
    B2B filters can be a bit more challenging to get through!

    
You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices?
 
Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
 

    * Do you understand deliverability best practices?
    * Are you trying to engage with prospects and nurture your leads?
    * Do you know the difference between B2B and B2C email deliverability best practices?
    * Are you using Filters correctly? Learn what they are they and how are they involved
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    Jen Badder, Senior Marketing Strategist - Act-On, Kristin Foster, Programs and Events Manager - Act-On
    : 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult?

    
Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). 

In this first webinar of the series we will talk about how your company can:


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  • The Power of First Impressions and Email Testing! Aug 29 2019 6:00 pm UTC 61 mins
    Andrew Kuegler - Head of Deliverability at Act-On
    Email testing and first impressions are not new but it can feel confusing.

     
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


    * First impressions matter to Google too!
    * What does a first email need to have?
    * But what's the best way to do it? Test!
    * What changes make the most difference?
    *  Adaptive Sending
  • How To Improve Your Email Deliverability in 2019 Recorded: Mar 26 2019 52 mins
    Andrew Kugler, Manager of Deliverability & Compliance, Act-On Software
    Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.
  • The Marketers' Countdown to GDPR - Are You Ready? Recorded: Dec 13 2017 41 mins
    David Fowler, Head of Privacy & Digital Compliance
    There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

    That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

    If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

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    * What GDPR entails and how it affects marketers’ day-to-day responsibilities;
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    Linda West, Sr. Director, Act-On Software
    Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

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  • Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey Recorded: Nov 16 2017 56 mins
    Adam Mertz, Director of Product Marketing at Act-On Software
    Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:

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  • 5 Email Marketing Strategies for the Holiday Season Recorded: Nov 1 2017 16 mins
    David Fowler, Chief Compliance Officer & Andrew Kugler, Deliverability Specialist
    It’s coming, are you ready? The busiest email sending season will be here before you know it.

    It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers. Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

    Watch this on-demand webinar to learn:
    * An overview of deliverability;
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  • 5 "Must Haves" for an Effective Email Campaign Recorded: Oct 19 2017 33 mins
    Rachel Rosin, Sr. Manager, Digital
    The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

    Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

    * Segmentation strategies to get the right message, to the right person, at the right time
    * Best practices for marketers who are ready to move past the basics of email marketing
    * New techniques to optimize your results
Marketing Made Personal
Act-On Software is the leader in Adaptive Marketing solutions that empower marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value--all with the fastest time-to-value.

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  • Title: 5 "Must Haves" for an Effective Email Campaign
  • Live at: Oct 19 2017 3:00 pm
  • Presented by: Rachel Rosin, Sr. Manager, Digital
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