How to Pivot From Funnel to Lifecycle Marketing

Presented by

David Greenberg, SVP of Marketing, Act-On Software

About this talk

Historically, prospective buyers have had fewer resources to support them throughout the purchasing journey. However, as we move further into the digital age, 87% of buyers are now starting their product research online. Gone are the days of just attracting, capturing the lead, and closing the deal, which means developing an immersive and holistic lifecycle marketing strategy is a must. In this webinar, we’ll explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences. This webinar will cover: 1. How to shift from funnel to lifecycle marketing — and why it’s essential to pivot 2. Best practices for improving your customers’ holistic buying experiences — from acquisition to advocacy 3. Real-world business examples that prove the value of this essential marketing approach

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.