How to Extend the Customer Lifecycle with Marketing Automation

Presented by

Sarah Moore, Senior Customer Marketing Manager, Act-On Software

About this talk

Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator. In this webinar we’ll explore: - How to turn your customers into advocates with marketing automation - Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests -Real-life examples of programs that engage around your product and service offerings - Ways to expand your relationships with brand advocates

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.