Grow Your Business with Customer Retention Strategies in 2021

Presented by

David Greenberg, SVP of Marketing, Act-On Software and Cara Frank, Chief of Staff & VP of Marketing, Simpleview

About this talk

Given the online revolution of the past decade, paired with the current COVID-19 pandemic, businesses are looking for new opportunities to grow through digital innovation. Now is the time to create product and service affinity for your products and services early-on and implement engagement strategies that attract and retain customers beyond the point-of-sale. And since 87% of customers are more willing to renew or repeat their purchases with brands that deliver exceptional personalized experiences, developing effective customer marketing campaigns that exceed their expectations and support their initiatives is paramount. In this webinar, we’ll explore how you can: - Evolve your marketing strategies beyond the traditional point-of-sale - Use customer marketing to boost retention - Engage and track behaviors at various funnel stages using marketing automation - Implement campaign strategies to properly welcome, onboard, and support new customers for sustained success

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.