Grow Your Business with Customer Retention Strategies in 2021

Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

You'll learn how to use Marketing Automation to:
- Track behaviors to provide a relevant, unique experience
- Align your content to the customer lifecycle
- Familiarize and engage consumers with your brand across multiple channels

Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.

Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

You'll learn how to use Marketing Automation to:
- Track behaviors to provide a relevant, unique experience
- Align your content to the customer lifecycle
- Familiarize and engage consumers with your brand across multiple channels

Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.

Given the online revolution of the past decade, paired with the current COVID-19 pandemic, businesses are looking for new opportunities to grow through digital innovation. Now is the time to create product and service affinity for your products and services early-on and implement engagement strategies that attract and retain customers beyond the point-of-sale.

And since 87% of customers are more willing to renew or repeat their purchases with brands that deliver exceptional personalized experiences, developing effective customer marketing campaigns that exceed their expectations and support their initiatives is paramount.

In this webinar, we’ll explore how you can:
- Evolve your marketing strategies beyond the traditional point-of-sale
- Use customer marketing to boost retention
- Engage and track behaviors at various funnel stages using marketing automation
- Implement campaign strategies to properly welcome, onboard, and support new customers for sustained success

Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator.

In this webinar we’ll explore:
- How to turn your customers into advocates with marketing automation
- Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
-Real-life examples of programs that engage around your product and service offerings
- Ways to expand your relationships with brand advocates

Historically, prospective buyers have had fewer resources to support them throughout the purchasing journey. However, as we move further into the digital age, 87% of buyers are now starting their product research online. Gone are the days of just attracting, capturing the lead, and closing the deal, which means developing an immersive and holistic lifecycle marketing strategy is a must.

In this webinar, we’ll explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.

This webinar will cover:

1. How to shift from funnel to lifecycle marketing — and why it’s essential to pivot
2. Best practices for improving your customers’ holistic buying experiences — from acquisition to advocacy
3. Real-world business examples that prove the value of this essential marketing approach

B2B filters can be a bit more challenging to get through!


You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices?
 
Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
 

* Do you understand deliverability best practices?
* Are you trying to engage with prospects and nurture your leads?
* Do you know the difference between B2B and B2C email deliverability best practices?
* Are you using Filters correctly? Learn what they are they and how are they involved

: 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult?


Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). 

In this first webinar of the series we will talk about how your company can:


* Take control of your marketing
* Improve sales
* Achieve growth
* Develop a plan

Email testing and first impressions are not new but it can feel confusing.

 
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


* First impressions matter to Google too!
* What does a first email need to have?
* But what's the best way to do it? Test!
* What changes make the most difference?
*  Adaptive Sending

Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.

There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

* An overview of the GDPR;
* What your obligations are as you market to the EU, regardless of where you’re located;
* What GDPR entails and how it affects marketers’ day-to-day responsibilities;
* What regulations you’ll need to comply with; and
* What resources are available to help you gather more information

Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

Watch this on-demand webinar and learn to:
* Map your goals to customer lifecycle stages.
* Innovate through new channels, tactics, and content.
* Identify the technical systems needed to support your activities.
* Develop KPIs and reports that prove value to the C-suite.

Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:

* The results of a new Inbound vs Outbound effectiveness benchmark report
* Top inbound and outbound tactics & investment opportunities
* How to successfully integrate both strategies into your marketing plan
* The critical role that content plays in bridging the inbound/outbound gap
* Leveraging technology to measure success

It’s coming, are you ready? The busiest email sending season will be here before you know it.

It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers. Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

Watch this on-demand webinar to learn:
* An overview of deliverability;
* Top sending strategies and best practices that will help increase your email engagement all year long;
* Why you should leave your batch-and-blast emails behind and set up automated programs; and
* What will help you stand out from the crowd

The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

* Segmentation strategies to get the right message, to the right person, at the right time
* Best practices for marketers who are ready to move past the basics of email marketing
* New techniques to optimize your results