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How to Elevate our Lead Nurture Experiences

Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

You'll learn how to use Marketing Automation to:
- Track behaviors to provide a relevant, unique experience
- Align your content to the customer lifecycle
- Familiarize and engage consumers with your brand across multiple channels

Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
Recorded Nov 24 2020 50 mins
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Presented by
Andy Rice, Director of Demand Generation, Act-On Software
Presentation preview: How to Elevate our Lead Nurture Experiences

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  • How Thoughtful Marketing Can Drive Exceptional Member Experiences Recorded: Aug 17 2021 50 mins
    Amanda Hullinger, Marketing Coordinator (Georgia United) Jennifer Freedman, Sr. Customer Marketing Manager (Act-On)
    Credit unions and businesses are embracing marketing automation to create personalized experiences and loyalty at scale. From buying a house to saving for college, credit unions serve a wide demographic of members, each on their own financial journey. Providing these relevant experiences is key to winning customer loyalty and establishing trustworthy relationships.

    Join us as Georgia United shares how to:

    1. Automate on-boarding and welcome campaigns to educate customers
    2. Identify common digital behaviors to build personalized service offerings
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    4. Increase customer retention with all of the above!
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    Kevin Eskew, Director of Marketing Operations, Act-On Software
    Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial.

    You could have tons of leads, but failing to prioritize these leads based on trackable intent metrics wastes valuable time and resources while also causing you to miss out on the best opportunities. Lead scoring enables your Marketing and Sales teams to prioritize and identify which individuals are primed for outreach and which ones require more nurturing.

    In this step-by-step webinar workshop, you’ll learn how to:
    1. Adopt best practices for lead scoring
    2. Define your ideal buyer profile
    3. Assign point values that correspond to specific buyer behaviors
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    Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead and act on data to drive your marketing and sales initiatives.
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    2. Common signs you may have outgrown your email platform

    3. How marketing automation can help your organization grow and scale according to your unique needs

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    Our featured panelists will share how to:
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    2. Innovate additional revenue streams
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    And of course include previous examples of successful campaigns executed with marketing automation!
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    The demands on today’s marketers extend beyond traditional lead management. Modern marketers are expected to engage consumers through marketing strategies that maximize the full customer lifecycle and consistently deliver great customer experiences.

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    1. Build unique brand experiences across multiple channels
    2. Implement marketing automation whether you’re B2B or B2C
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    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
  • How to Elevate Your Lead Nurture Experiences Recorded: Dec 16 2020 49 mins
    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
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  • How to Elevate our Lead Nurture Experiences Recorded: Nov 24 2020 50 mins
    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
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    Sarah Moore, Senior Customer Marketing Manager, Act-On Software
    Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator.

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    -Real-life examples of programs that engage around your product and service offerings
    - Ways to expand your relationships with brand advocates
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    1. How to shift from funnel to lifecycle marketing — and why it’s essential to pivot
    2. Best practices for improving your customers’ holistic buying experiences — from acquisition to advocacy
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    Andrew Kuegler - Head of Deliverability at Act-On, Wael Elasady, deliverability expert at Act-On
    B2B filters can be a bit more challenging to get through!

    
You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices?
 
Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
 

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In this first webinar of the series we will talk about how your company can:


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  • The Power of First Impressions and Email Testing! Recorded: Aug 29 2019 61 mins
    Andrew Kuegler - Head of Deliverability at Act-On
    Email testing and first impressions are not new but it can feel confusing.

     
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


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    * What does a first email need to have?
    * But what's the best way to do it? Test!
    * What changes make the most difference?
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    Andrew Kugler, Manager of Deliverability & Compliance, Act-On Software
    Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.
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    There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

    That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

    If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

    * An overview of the GDPR;
    * What your obligations are as you market to the EU, regardless of where you’re located;
    * What GDPR entails and how it affects marketers’ day-to-day responsibilities;
    * What regulations you’ll need to comply with; and
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  • How to Create a High Performance Marketing Plan with Marketing Automation Recorded: Nov 28 2017 32 mins
    Linda West, Sr. Director, Act-On Software
    Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

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Go Beyond the Lead
Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.

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  • Live at: Nov 24 2020 11:35 pm
  • Presented by: Andy Rice, Director of Demand Generation, Act-On Software
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