Hi [[ session.user.profile.firstName ]]

Email Automation Vs. Marketing Automation: 5 Things You Need to Grow

Marketers are working with smaller teams and fewer resources while growing their reach and responsibilities more than ever before. There's no doubt that email automation plays a large role in digitally communicating with your customers. However, in order to thrive in this digital environment, you must embrace innovation and adopt new technologies. As you consider what's next for your team, it’s critical that you understand the difference between email automation and marketing automation.

During the webinar, we’ll discuss:

1. Email automation vs marketing automation (moving beyond batch-and-blast emails to develop and execute multi-channel digital marketing strategies!)

2. Common signs you may have outgrown your email platform

3. How marketing automation can help your organization grow and scale according to your unique needs

4. The current state of the digital transformation and the future of marketing automation
Recorded Jun 2 2021 47 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Katie Jameson (Director of Marketing, Act-On EMEA), Becca Fischer (Marketing Campaign & Events Coordinator)
Presentation preview: Email Automation Vs. Marketing Automation: 5 Things You Need to Grow

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • 5 Tactics to Implement Right Now for Better Marketing and Sales Alignment Jun 23 2021 4:30 pm UTC 50 mins
    Tracey Towns, Sales Operations SFA Admin (ALLDATA LLC) Andy Porter, Senior Director Sales Engineering (Act-On)
    Sales and marketing alignment is the key to delivering a consistent and exceptional experience for customers, as well as ensuring that hard-won leads turn into long term value for the organization.

    In this session, we’ll explore 5 tactics that will turn your sales team into long-term marketing allies and advocates. From alerts to toolsets to closing the revenue loop, you’ll walk away with concrete tactics that can help marketers impact sales close rates and velocity.
  • The Blueprint of a Nurture Program: How to Build An Effective Campaign Jun 22 2021 4:30 pm UTC 50 mins
    Jenny Christensen, VP of Marketing (BinMaster), Emily Higgins, Email Marketing Campaign Manager (Act-On)
    A key promise of marketing automation is the ability to build effective nurture program campaigns that scale. In this workshop, we dive into the anatomy of a compelling nurture program.

    You’ll come away with ideas and tactics for keeping your audience engaged throughout the customer lifecycle by mapping content to the buyer’s journey, leveraging multiple channels, and optimizing your nurtures for peak performance.
  • Email Automation Vs. Marketing Automation: 5 Things You Need to Grow Recorded: Jun 2 2021 47 mins
    Katie Jameson (Director of Marketing, Act-On EMEA), Becca Fischer (Marketing Campaign & Events Coordinator)
    Marketers are working with smaller teams and fewer resources while growing their reach and responsibilities more than ever before. There's no doubt that email automation plays a large role in digitally communicating with your customers. However, in order to thrive in this digital environment, you must embrace innovation and adopt new technologies. As you consider what's next for your team, it’s critical that you understand the difference between email automation and marketing automation.

    During the webinar, we’ll discuss:

    1. Email automation vs marketing automation (moving beyond batch-and-blast emails to develop and execute multi-channel digital marketing strategies!)

    2. Common signs you may have outgrown your email platform

    3. How marketing automation can help your organization grow and scale according to your unique needs

    4. The current state of the digital transformation and the future of marketing automation
  • How Agencies and Businesses Use Marketing Automation to Grow Revenue Recorded: May 28 2021 61 mins
    Corey Nicholson (AXIS Integrated), Brad Feldmar (TE+A Marketing), Elias Crum (Marketing Guys), Becca Fischer (Act-On)
    Marketing automation can combine immersive customer experiences across all your business' digital channels. After a year of immense change, the pressure is on to further grow beyond revenue and increase client retention, while delivering against major expectations.

    Our featured panelists will share how to:
    1. Improve client retention with marketing automation
    2. Innovate additional revenue streams
    3. Close the gaps in your MarTech stack
    4. Develop innovative growth strategies

    And of course include previous examples of successful campaigns executed with marketing automation!
  • Create Engaging Customer Experiences that Matter Recorded: May 26 2021 57 mins
    Whitney Swales (VP of Marketing and Customer Loyalty, RLH), Sarah Moore (Sr. Customer Marketing Manager, Act-On)
    Join us as we talk to Act-On customer, RLH Corporation and learn how their marketing team is creating customer experiences that increase engagement by delivering automated welcome, loyalty, and transactional campaigns to 1,000 properties across 8 unique brands.

    The demands on today’s marketers extend beyond traditional lead management. Modern marketers are expected to engage consumers through marketing strategies that maximize the full customer lifecycle and consistently deliver great customer experiences.

    You’ll learn how RLH is using Act-On to:

    1. Build unique brand experiences across multiple channels
    2. Implement marketing automation whether you’re B2B or B2C
    3. Segment and target your customers with personalized offers
  • How to Elevate Your Lead Nurture Experiences Recorded: May 21 2021 49 mins
    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
  • How to Elevate Your Lead Nurture Experiences Recorded: Dec 16 2020 49 mins
    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
  • Grow Your Business with Customer Retention Strategies in 2021 Recorded: Dec 1 2020 43 mins
    David Greenberg, SVP of Marketing, Act-On Software and Cara Frank, Chief of Staff & VP of Marketing, Simpleview
    Given the online revolution of the past decade, paired with the current COVID-19 pandemic, businesses are looking for new opportunities to grow through digital innovation. Now is the time to create product and service affinity for your products and services early-on and implement engagement strategies that attract and retain customers beyond the point-of-sale.

    And since 87% of customers are more willing to renew or repeat their purchases with brands that deliver exceptional personalized experiences, developing effective customer marketing campaigns that exceed their expectations and support their initiatives is paramount.

    In this webinar, we’ll explore how you can:
    - Evolve your marketing strategies beyond the traditional point-of-sale
    - Use customer marketing to boost retention
    - Engage and track behaviors at various funnel stages using marketing automation
    - Implement campaign strategies to properly welcome, onboard, and support new customers for sustained success
  • How to Elevate our Lead Nurture Experiences Recorded: Nov 24 2020 50 mins
    Andy Rice, Director of Demand Generation, Act-On Software
    Delivering a customized experience is just as important as the product and service you’re offering. In fact, personalized experience nurturing can increase engagement by 57% and conversion by 63%.

    We’ll dive into personalization and how to deliver an all-encompassing brand experience. While capturing leads is great, if they don’t receive relevant experiences, they might lose interest.

    You'll learn how to use Marketing Automation to:
    - Track behaviors to provide a relevant, unique experience
    - Align your content to the customer lifecycle
    - Familiarize and engage consumers with your brand across multiple channels

    Segmenting your audiences based on digital behaviors empowers you to deliver relevant content and messaging that speaks to your target audiences. And with Growth Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
  • How to Extend the Customer Lifecycle with Marketing Automation Recorded: Nov 19 2020 34 mins
    Sarah Moore, Senior Customer Marketing Manager, Act-On Software
    Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator.

    In this webinar we’ll explore:
    - How to turn your customers into advocates with marketing automation
    - Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
    -Real-life examples of programs that engage around your product and service offerings
    - Ways to expand your relationships with brand advocates
  • How to Pivot From Funnel to Lifecycle Marketing Recorded: Nov 5 2020 32 mins
    David Greenberg, SVP of Marketing, Act-On Software
    Historically, prospective buyers have had fewer resources to support them throughout the purchasing journey. However, as we move further into the digital age, 87% of buyers are now starting their product research online. Gone are the days of just attracting, capturing the lead, and closing the deal, which means developing an immersive and holistic lifecycle marketing strategy is a must.

    In this webinar, we’ll explore the necessary shift from funnel marketing to lifecycle marketing — which maximizes the full customer journey, consistently elevates your brand, and delivers great customer experiences.

    This webinar will cover:

    1. How to shift from funnel to lifecycle marketing — and why it’s essential to pivot
    2. Best practices for improving your customers’ holistic buying experiences — from acquisition to advocacy
    3. Real-world business examples that prove the value of this essential marketing approach
  • Dominating B2B Email Deliverability Recorded: Sep 12 2019 61 mins
    Andrew Kuegler - Head of Deliverability at Act-On, Wael Elasady, deliverability expert at Act-On
    B2B filters can be a bit more challenging to get through!

    
You already know that email marketing is capable of transforming your marketing efforts. But do you understand the subtle differences in B2B and B2C email deliverability best practices?
 
Join our deliverability webinar and hear from our Head of Deliverability, Andrew Kugler, and deliverability expert, Wael Elasady, as they discuss the challenging world of B2B deliverability.
 

    * Do you understand deliverability best practices?
    * Are you trying to engage with prospects and nurture your leads?
    * Do you know the difference between B2B and B2C email deliverability best practices?
    * Are you using Filters correctly? Learn what they are they and how are they involved
  • Marketing Strategy: Results-Based Outcomes and KPIs Recorded: Sep 5 2019 50 mins
    Jen Badder, Senior Marketing Strategist - Act-On, Kristin Foster, Programs and Events Manager - Act-On
    : 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult?

    
Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). 

In this first webinar of the series we will talk about how your company can:


    * Take control of your marketing
    * Improve sales
    * Achieve growth
    * Develop a plan
  • The Power of First Impressions and Email Testing! Recorded: Aug 29 2019 61 mins
    Andrew Kuegler - Head of Deliverability at Act-On
    Email testing and first impressions are not new but it can feel confusing.

     
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


    * First impressions matter to Google too!
    * What does a first email need to have?
    * But what's the best way to do it? Test!
    * What changes make the most difference?
    *  Adaptive Sending
  • How To Improve Your Email Deliverability in 2019 Recorded: Mar 26 2019 52 mins
    Andrew Kugler, Manager of Deliverability & Compliance, Act-On Software
    Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.
  • The Marketers' Countdown to GDPR - Are You Ready? Recorded: Dec 13 2017 41 mins
    David Fowler, Head of Privacy & Digital Compliance
    There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.

    That’s why we’re here! We want to help you make the transition easier by equipping you with the information and guidance you need to successfully move forward with your awesome marketing efforts to the EU.

    If you’re a global business, actively marketing to individuals in the European Union, join this webinar to learn:

    * An overview of the GDPR;
    * What your obligations are as you market to the EU, regardless of where you’re located;
    * What GDPR entails and how it affects marketers’ day-to-day responsibilities;
    * What regulations you’ll need to comply with; and
    * What resources are available to help you gather more information
  • How to Create a High Performance Marketing Plan with Marketing Automation Recorded: Nov 28 2017 32 mins
    Linda West, Sr. Director, Act-On Software
    Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences?

    Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action.

    Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience.

    Watch this on-demand webinar and learn to:
    * Map your goals to customer lifecycle stages.
    * Innovate through new channels, tactics, and content.
    * Identify the technical systems needed to support your activities.
    * Develop KPIs and reports that prove value to the C-suite.
  • Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey Recorded: Nov 16 2017 56 mins
    Adam Mertz, Director of Product Marketing at Act-On Software
    Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about:

    * The results of a new Inbound vs Outbound effectiveness benchmark report
    * Top inbound and outbound tactics & investment opportunities
    * How to successfully integrate both strategies into your marketing plan
    * The critical role that content plays in bridging the inbound/outbound gap
    * Leveraging technology to measure success
  • 5 Email Marketing Strategies for the Holiday Season Recorded: Nov 1 2017 16 mins
    David Fowler, Chief Compliance Officer & Andrew Kugler, Deliverability Specialist
    It’s coming, are you ready? The busiest email sending season will be here before you know it.

    It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers. Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

    Watch this on-demand webinar to learn:
    * An overview of deliverability;
    * Top sending strategies and best practices that will help increase your email engagement all year long;
    * Why you should leave your batch-and-blast emails behind and set up automated programs; and
    * What will help you stand out from the crowd
  • 5 "Must Haves" for an Effective Email Campaign Recorded: Oct 19 2017 33 mins
    Rachel Rosin, Sr. Manager, Digital
    The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

    Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

    * Segmentation strategies to get the right message, to the right person, at the right time
    * Best practices for marketers who are ready to move past the basics of email marketing
    * New techniques to optimize your results
Go Beyond the Lead
Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Email Automation Vs. Marketing Automation: 5 Things You Need to Grow
  • Live at: Jun 2 2021 5:00 pm
  • Presented by: Katie Jameson (Director of Marketing, Act-On EMEA), Becca Fischer (Marketing Campaign & Events Coordinator)
  • From:
Your email has been sent.
or close