5 Tactics to Implement Right Now for Better Marketing and Sales Alignment

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Presented by

Tracey Towns, Sales Operations SFA Admin (ALLDATA LLC) Andy Porter, Senior Director Sales Engineering (Act-On)

About this talk

Sales and marketing alignment is the key to delivering a consistent and exceptional experience for customers, as well as ensuring that hard-won leads turn into long term value for the organization. In this session, we’ll explore 5 tactics that will turn your sales team into long-term marketing allies and advocates. From alerts to toolsets to closing the revenue loop, you’ll walk away with concrete tactics that can help marketers impact sales close rates and velocity.
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