How Thoughtful Marketing Can Drive Exceptional Member Experiences

Presented by

Amanda Hullinger, Marketing Coordinator (Georgia United) Jennifer Freedman, Sr. Customer Marketing Manager (Act-On)

About this talk

Credit unions and businesses are embracing marketing automation to create personalized experiences and loyalty at scale. From buying a house to saving for college, credit unions serve a wide demographic of members, each on their own financial journey. Providing these relevant experiences is key to winning customer loyalty and establishing trustworthy relationships. Join us as Georgia United shares how to: 1. Automate on-boarding and welcome campaigns to educate customers 2. Identify common digital behaviors to build personalized service offerings 3. Create automated cross-sell campaigns to offer next best products 4. Increase customer retention with all of the above!

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.