3 Foolproof Ways to Scale with Marketing Automation

Presented by

Jennifer Blanco, Sr. Customer Marketing Manager, Act-On Software

About this talk

Every year more and more companies expand their MarTech stack as they take on additional responsibilities like driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth. In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Together, they will share client examples that represent 3 Foolproof Ways to Scale with Marketing Automation to rock marketing campaigns across the customer lifecycle. You’ll learn: - What true marketing automation is and how it helps to scale your business - How data management supports segmentation and personalization - A look at common marketing automation use cases (like customer onboarding and cross-selling workflows) Speakers: - Jennifer Pugsley, VP of Customer Success, Goose Digital - Jennifer Blanco, Sr. Customer Marketing Manager, Act-On Software

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.