How to Invest in a Winning MarTech Strategy

Presented by

Andrew McCraith, VP of Partnerships and Alliances, Act-On

About this talk

Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? ONLY 1 out of 4 of these MarTech efforts will reach a return on investment. The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers? During this session you'll learn: - Where exactly to invest in your MarTech strategy - Why consolidating your MarTech stack is important right now - The important building blocks for a solid marketing tech stack - How to unite your data for better personalization and automation strategies Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat! Speakers: - Andrew McCraith, VP of Partnerships and Alliances, Act-On - Hussam AlMukhtar, Sr. Director of Strategic Growth, ZoomInfo

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.