Name: Lights, Camera, Act-On: Product Tour
Start: 2023-02-21T17:00:00Z
End: 2023-02-21T17:46:51.000Z
Location: BrightTALK
Rating: 0

Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.

Marketers are tasked with continually filling larger pipelines, finding more qualified leads, getting better retention, and making higher quotas.

What's not taken into account? Your team's kryptonite—lower headcount, smaller budgets, and time to market.

In this webinar, you'll discover how to use the tools at your disposal to do more (revenue-generating activities) with less (time, team, and budget)—and save the day.

You'll learn:
- How to make automation your trusty sidekick to keep prospects and customers engaged throughout the entire buyer's journey and customer lifecycle
- What to consider in order to consolidate your utility belt (your tech stack) to make sure you're getting ROI
- How to laser-focus on a targeted approach for better conversion

How Marketing Teams Can Tap Into Their Superpowers

Online dating apps might claim love at first swipe, but there’s actually a lot going on behind the scenes to find your perfect match.

Preferences like location, age, virtues, and vices all play a part in determining compatibility. Sound familiar? It’s not so different from defining your ideal customer profile.

But just because you think you have the perfect profile doesn’t mean your work is done. No algorithm is perfect, after all. 

Whether it’s dating or demand-gening, if you want to find the leads of your dreams, you’ve come to the right place. 

Join Act-On and Zoominfo on February 16 as we crack the code to finding the leads that turn into true love (we mean MQLs).

What you'll learn:
- Identify red flags: How to recognize the signs for when it’s time to change your lead scoring strategy
- Define the relationship: How to convince your leadership team that quality over quantity is better in the long run
- Play the long game: How to regularly anticipate and adjust your lead scoring strategy

Speakers:
- Dom Catabay, Director of Demand Generation, Act-On
- Deeksha Taneja, Sr. Director of Growth and Optimization, ZoomInfo

Marketing Matchmaking: 3 Steps to Finding Your Best Leads

Pipeline, pipeline, pipeline! Many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it to match the same pipeline expectation. Sounds impossible right? 

Well, with the sheer amount of MarTech tools floating around, it can feel that way. Because more tools naturally brings a more fragmented, complicated tech stack. 

So you’ll want to make sure the investments in your MarTech stack give you the return you’re looking for NOW vs 12-18 months down the road. 

While economic conditions change, one thing never will --your need to maximize the return on every, single, sales and marketing dollar. 

Join us to learn: 
*Today’s common challenges with the majority of MarTech investments
*How to trim your MarTech stack bloat for accelerated revenue results 
*Brass tacks to accurately track and report out on your channels’ performance
*Quick wins to accelerate your pipeline in the coming year

Turn Up in a Downturn: How Marketing Teams Can Succeed During an Economic Change

Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial. 

You could have tons of leads, but failing to prioritize these leads based on trackable intent metrics wastes valuable time and resources while also causing you to miss out on the best opportunities. Lead scoring enables your Marketing and Sales teams to prioritize and identify which individuals are primed for outreach and which ones require more nurturing.

In this step-by-step webinar workshop you'll learn how to: 
- Adopt best practices for lead scoring 
- Define your ideal buyer profile
- Assign point values that correspond to specific buyer behaviors
- Implement your lead scoring program in 5 simple steps

Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives.

5 Proven Steps to Build Your Lead Scoring Program

You know the story—87% of marketers say that data is one of their most under-used assets. We capture more data and buyer touchpoints than we know what to do with! More importantly, marketers are under pressure to know exactly where the gaps are and how well their campaigns are performing.

But, marketers are often overwhelmed with data. Join us as we tackle a new year to drive more demand with data-backed marketing strategies.

Join Act-On & ZoomInfo to learn:
- Which key metrics to track across each buyer stage
- Ways to identify performance gaps in your marketing channels
- Tactics you can use right now with captured marketing data
- How to overcome data silos to analyze your marketing strategy

Drive More Demand with Data-backed Marketing Strategies

Experts from Forrester predict marketers will lean into more marketing automation solutions and personalization tools in the coming year. The catch? ONLY 1 out of 4 of these MarTech efforts will reach a return on investment.

The root of that stunning shortfall, analysts say, is a lack of insights into the prospective buyer. So how can you, as a marketer, tap into your MarTech stack to pull the right data that will help to personalize journeys and convert your buyers?

During this session you'll learn:
- Where exactly to invest in your MarTech strategy
- Why consolidating your MarTech stack is important right now
- The important building blocks for a solid marketing tech stack
- How to unite your data for better personalization and automation strategies

Let's help to make sure your MarTech stack rises to the occasion and doesn't fall flat!

Speakers:
- Andrew McCraith, VP of Partnerships and Alliances, Act-On
- Hussam AlMukhtar, Sr. Director of Strategic Growth, ZoomInfo

How to Invest in a Winning MarTech Strategy

Every year more and more companies expand their MarTech stack as they take on additional responsibilities like driving revenue, customer relationship management, internal communication, and much more. In order to make a positive impact, technology needs to manage data, power personalized communications, and contribute to bottom-line growth.

In this session, Act-On’s Jennifer Blanco joins forces with Goose Digital’s Jennifer Pugsley. Together, they will share client examples that represent 3 Foolproof Ways to Scale with Marketing Automation to rock marketing campaigns across the customer lifecycle.

You’ll learn: 
- What true marketing automation is and how it helps to scale your business
- How data management supports segmentation and personalization
- A look at common marketing automation use cases (like customer onboarding and cross-selling workflows) 

Speakers:
- Jennifer Pugsley, VP of Customer Success, Goose Digital
- Jennifer Blanco, Sr. Customer Marketing Manager, Act-On Software

3 Foolproof Ways to Scale with Marketing Automation

Is your sales funnel too noisy, too congested?

The MQL remains a tried-and-true way to qualify potential buyers. But without the right strategy, it's easy to fall into the classic cycle of too much focus on lead volume and too little focus on lead quality.

You don't need your sales team wasting time crawling through low-quality leads that don't result in, well... results.

It's time for Marketing and Sales to break the cycle and clear the cluttered funnel.

In this session, we'll show you how Marketing and Sales can align and come out swinging together—and drive higher-quality opportunities. The kind that result in a high-quality pipeline.

You'll learn:
- Best-practices for defining and identifying an MQL for your organization
- Ways to segment and score leads that reveal the best sales opportunities
- How to measure the success and initial impact of your new process down-funnel

Speakers:
- Casey Munck, VP of Marketing, Act-On
- Carol Adkisson, Director of Marketing Operations, Act-On

Getting From MQL to SQL: How to Drive a High-Quality Pipeline

Are you curious to learn more about the Act-On platform? We are excited to invite you to join our upcoming live product tour, where Act-On marketing automation experts, Andy Porter and Bob Garcia, will show you Act-On in action.

SAVE YOUR SPOT TO SEE HOW ACT-ON CAN HELP YOU:
- Deliver multi-channel experiences to the right audience at the right time
- Achieve better results with features like automated workflows, lead scoring, email automation, and segmentation.
- Boost your marketing efforts to engage, nurture, and convert across the customer lifecycle

This 30 minute demo will follow with a LIVE Q&A to ask all your product questions and more.

Lights, Camera, Act-On: Product Tour

Marketing Automation

Marketing and Sales Alignment

Email Marketing

Email Automation

Demand Generation

Lead Scoring

Nurturing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Lights, Camera, Act-On: Product Tour

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