How to Optimize Your Marketing Automation to Outpace the Competition

Presented by

Jeff Day, SVP of Marketing, Act-On & Mike Felix, Solutions Consultant, Act-On

About this talk

Marketing automation drives your demand-generation engine. But according to a recent study, only one in four businesses is fully utilizing the power of their marketing automation platform! Don't risk stalling out while your competitors zip by on the demand-gen superhighway. Join Act-On to discover how to fine-tune your marketing automation platform and make that pipeline hum. You'll learn how to: - Fully integrate your tech stack so no leads fall through the cracks - Go from simple lead scoring to qualifying, predicting, and increasing conversions - Use automated experiences that show prospects a compelling road forward—and why that's so vital to do

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.