4 Strategies to Modernize Your Demand Generation Programs

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Presented by

Dom Catabay, Director of Demand Gen, Act-On & Elias Crum, Founder & CEO, Marketing Guys

About this talk

The marketing landscape isn’t changing; it has changed. We live in a hyper-evolving marketing galaxy, filled with artificial intelligence, shifting customer behaviors, and a crowded market filled with competitors. Have your demand generation programs adapted to the new atmosphere? Join CEO of the Marketing Guys, Elias Crum, and Director of Demand Gen at Act-On, Dom Catabay, as they discuss the key funnel shifts you should be making to modernize your demand gen programs and stay light-years ahead of the competition. What we will cover: - The Rise of Self-Service: How to adapt and automate your sales approach to work with and without human interaction - Going Beyond ‘Best in Class’: Identifying your strategic values to win in a competitive landscape - Navigating Generational Shifts: How changing generational preferences are reshaping the B2B buying cycle and influencing decision-making processes - The Future in Your Data: Using data to identify trends and customer behaviors in your buying cycle to stay agile

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.