Deliverability Clinic: Diagnosing the Symptoms that Lead to Email Failure

Presented by

Alex Cunningham, Deliverability Consultant & Tayler Donti, Deliverability Consultant - Act-On

About this talk

Engagement metrics flatlining, anemic open rates, sending to a chronically inactive audience, bounce rates skyrocketing, or worse, spam complaints leading to a complete system collapse … these are all leading indicators of email failure. With increased privacy policies and laws governing consumer data, it’s more important than ever to ensure your email practices aren’t going to send you to a block list. It’s time to look into your email deliverability health and make adjustments, stat. Join Act-On’s expert deliverability consultants, Alex Cunningham and Tayler Donti, as they review the warning signs that your email health may be at risk and prescribe changes you can start implementing today.

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.