Pain in the back! Ignoring advice paid off for this entrepreneur

Presented by

Leo Ochoa, Chief Innovation Officer & Founder, Dorsum

About this talk

Take our advice! – or maybe not? Turns out, gut instinct can get you further. Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (, which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season, blah blah blah...), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running. Tune in to this episode to hear Leo's inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time. Follow Act-On for future episodes of The Rebel Instinct Podcast:

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