Get Proactive With Lead Nurturing: How To Boost Efforts With Intent Data

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Presented by

Dom Catabay - Dir. of Demand Generation, Suzy Balk - Sr. Marketing Campaigns Manager

About this talk

Let’s agree that relying solely on traditional email metrics to gauge prospect intent no longer works. With everything from link scanners to mail privacy policies and cookies, recognizing genuine interest from mere clicks and opens has become a guessing game. Revolutionize your approach to prospect nurturing with intent. Join Act-On's Director of Demand Gen, Dom Catabay, and Senior Campaign Manager, Suzy Balk, in an insightful webinar that explores the future of nurture programs designed with the prospect's best interests in mind. Stop waiting for someone to raise their hand and discover how to proactively identify potential customers and deliver the right message at the right funnel stage using intent data. In this engaging session, you'll gain valuable insights on harnessing first and third-party data and intent signals to boost your lead nurturing efforts. We’ll cover: -The intent signals and metrics that you should be looking at -How to use intent data to identify your next target for nurture -Personalizing messaging based on data -Utilizing marketing automation to engage at each step
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