Making the Switch Without a Hitch: The Strategic Approach to Switching MarTech

Logo
Presented by

Jeff Day - SVP Marketing, Act-On, Brandon Larocque - Managing Partner, Access Marketing Company

About this talk

Let’s face it: switching from one marketing automation platform to another is a daunting thought. But the truth is, whether it's low utilization or falling short of business goals in 2023 due to inefficient processes—23% of companies will switch their marketing automation provider this year. Do you think you might be one of them? If so, join Act-On and Access Marketing for an in-depth look at the migration process and why you have options that can make it far less painful than you’re probably imagining.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (32)
Subscribers (5457)
Expert-led webinars on automation, email, ops, & alignment. Act-On insiders and partners share the secrets. Tune in & scale faster!