Making the Switch Without a Hitch: The Strategic Approach to Switching MarTech

Presented by

Jeff Day - SVP Marketing, Act-On, Brandon Larocque - Managing Partner, Access Marketing Company

About this talk

Let’s face it: switching from one marketing automation platform to another is a daunting thought. But the truth is, whether it's low utilization or falling short of business goals in 2023 due to inefficient processes—23% of companies will switch their marketing automation provider this year. Do you think you might be one of them? If so, join Act-On and Access Marketing for an in-depth look at the migration process and why you have options that can make it far less painful than you’re probably imagining.
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