Why Outsourcing New Product Development can Fail

Because the nature of New Product Development (NPD) is highly creative, iterative and collaborative, its total outsourcing can end up failing even in the hands of the most able intra and entrepreneurs. This webcast will debate the pros and cons of NPD outsourcing, out-tasking and introduce a new concept called co-sourcing. Speakers include: Fadi Chehade, CEO of CoreObjects, Ahmed Tantawy, CTO, Mega Projects - Growth Markets at IBM Software Group, Pramod Reddy, Associate Director, External Business Development at The Procter & Gamble Company, Naylor Gray, Director of Global Marketing at Frost & Sullivan, and moderator Michael Krieger