Lead Generation: how to get more quality leads into your pipeline

Presented by

Phil McGuin, Demand Generation Director, Stickyeyes

About this talk

Listen to our webinar and learn how to generate high quality leads that your sales team will love! 85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale. In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover: * The importance of audience insight and profiling * The difference between an ABM or Inbound Marketing strategy * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)? * Identifying the right content assets and ad format considerations Take away learnings from real-world businesses and start building a better pipeline to drive more sales.

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