Lead Generation: how do you nurture good sales leads?

Presented by

Phil McGuin, Demand Generation Director, Stickyeyes

About this talk

Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff! Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa. This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will: -raise awareness and perception of your brand; -convince your prospects of your credentials; and -convert those leads into a positive commercial action. Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales. This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd

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