How brands can survive Google’s E-A-T update

Join this webinar and discover what you need to do to step up your content and search marketing strategy. Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning. The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells? ************************************************* This webinar is one of a series focused on 'Mapping out your digital strategy for 2019' On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018. Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running. You’ll only be required to sign up once and every session will be available to view online, either live or on demand. https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing