Why a 'channel agnostic' approach to search can deliver greater ROI

Presented by

Mike McDougall, Organic Search Director, Stickyeyes

About this talk

Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI. Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment. ************************************************* This webinar is one of a series focused on 'Mapping out your digital strategy for 2019' On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018. Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running. You’ll only be required to sign up once and every session will be available to view online, either live or on demand. https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing

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