Hi [[ session.user.profile.firstName ]]

How to rank for head terms with Hub and Spoke content

The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

*************************************************
This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
Recorded Nov 21 2018 40 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Tom Smith, Senior Search Lead, Zazzle Media
Presentation preview: How to rank for head terms with Hub and Spoke content

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Why audience emotions matter, and how you can measure them with AI Recorded: Nov 21 2018 40 mins
    Richard Page, Data, Insights and Technology Manager, Reprise Digital
    Join our webinar and find out how can you use AI to understand customer emotions.

    As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.

    This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to rank for head terms with Hub and Spoke content Recorded: Nov 21 2018 40 mins
    Tom Smith, Senior Search Lead, Zazzle Media
    The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.

    Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Why a 'channel agnostic' approach to search can deliver greater ROI Recorded: Nov 21 2018 35 mins
    Mike McDougall, Organic Search Director, Stickyeyes
    Stop treating organic and paid as seperate channels and drive greater efficiencies and increase ROI.

    Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?

    This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How to break into the first page of the SERPs Recorded: Nov 21 2018 42 mins
    Ryan Roberts, Search & Data Lead, Zazzle Media
    The webinar will look how to push your brand into those all important top spots. We’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking. It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Understanding the voice ecosystem, and why it matters to you Recorded: Nov 21 2018 42 mins
    Jorge Seeliger, Head of Innovation, Reprise Digital
    What do brands need to do to deliver connected customer experiences that generate a return on investment?

    Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.

    This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • How brands can survive Google’s E-A-T update Recorded: Nov 21 2018 43 mins
    Jack Nottidge, SEO Lead, Stickyeyes
    Join this webinar and discover what you need to do to step up your content and search marketing strategy.

    Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.

    The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?

    *************************************************
    This webinar is one of a series focused on 'Mapping out your digital strategy for 2019'

    On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.

    Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.

    You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

    https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
  • Lead Generation: how do you nurture good sales leads? Recorded: Nov 8 2018 48 mins
    Phil McGuin, Demand Generation Director, Stickyeyes
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Lead Generation: how to get more quality leads into your pipeline Recorded: Sep 26 2018 52 mins
    Phil McGuin, Demand Generation Director, Stickyeyes
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • Getting it right with sales and marketing automation - a how-to guide Recorded: Nov 1 2017 57 mins
    Phil McGuin, Director of Demand Generation, Stickyeyes
    As marketers we’re increasingly pushed to bring in ever increasing leads and help the sales team nurture these leads thorough a sales funnel to conversion. But how on earth can you make this a reality?

    Join us on our webinar as we take you through the process for building a strategy that can work with your timescales, resource and business pressures including:

    - What an ideal automation strategy should look like
    - A review of the key automation features and how to build each step into your strategy
    - Understanding and mapping your strategy to your customer buying journey
    - What collateral you’ll need to help drive success
    - How to work with your sales team to improve engagement

    We’ve worked with brands in both B2C and B2B spaces, implementing all the major automation platforms so, our webinar will give you an unbiased viewpoint on the path of least resistance and the process steps that will provide you with the most likely success.

    Meet our presenter:
    With over 15 years’ experience in the areas of online marketing and performance based lead generation he leads the lead generation strategy for Stickyeyes and it's clients. Phil has experience working across all major automation platforms ensuring seamless integration between lead generation, marketing and sales teams.

    He has worked both client and agency side for a range of sectors including public sectors bodies such as European Parliament and European Commission and has extensive experience in the private sector as the Head of Marketing for an enterprise software provider as well as the Director of Marketing for one of the UK’s first online higher education and training providers.
Practical advice to power your digital marketing strategy
Do you work in digital and looking for realistic advice on how to optimise your strategy? Do you manage a large team and want to share practical insight and case studies to inspire and enthuse activity? We started working in digital before Google even existed so we've guided brands through every online challenge imaginable. From SEO to content marketing, biddable media and design and development our monthly webinar series will help you develop, launch and optimise every element of your online strategy.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How to rank for head terms with Hub and Spoke content
  • Live at: Nov 21 2018 2:00 pm
  • Presented by: Tom Smith, Senior Search Lead, Zazzle Media
  • From:
Your email has been sent.
or close