How to rank for head terms with Hub and Spoke content

Presented by

Tom Smith, Senior Search Lead, Zazzle Media

About this talk

The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms. Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched. ************************************************* This webinar is one of a series focused on 'Mapping out your digital strategy for 2019' On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018. Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running. You’ll only be required to sign up once and every session will be available to view online, either live or on demand.

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