Why audience emotions matter, and how you can measure them with AI

Presented by

Richard Page, Data, Insights and Technology Manager, Reprise Digital

About this talk

Join our webinar and find out how can you use AI to understand customer emotions. As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey. This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications. ************************************************* This webinar is one of a series focused on 'Mapping out your digital strategy for 2019' On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018. Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running. You’ll only be required to sign up once and every session will be available to view online, either live or on demand. https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing

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