The 4 Main Reasons Brands Engage with Influencers

Presented by

Alistair Wheate

About this talk

Why do brands engage with influencers? Is it just to try and “reach” the audience of those influencers? Or is there more to influencer engagement than just being an alternative form of advertising? Are consumers wising up to the influencer-for-hire model, and how will changes in regulation and social network policies change the way brands work with influencers? Join me for our webinar on Thursday 12th October at 4pm BST where I will answer these questions by discussing the 4 main reasons why brands engage with influencers on social across B2C, B2B and B2G, and how things will likely change going into 2018. In the talk I will explore the pros and cons of each approach to influencer engagement and what marketing and comms teams need to consider with each approach.

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