How to Write a Good Brief When Working with Influencers
About this talk
We're very lucky to have 3 top FinTech influencers join us for this discussion on the importance of writing a good brief when working with influencers.
• Specificity vs flexibility – is it important to be very specific with an influencer about what you’d like them to do or should you accept it’s better to let the influencer have some freedom to say what they want?
• Give vs take – how should brands think about the ‘give and take’ in terms of working with an influencer.
• What are the sort of things that an influencer values when working with a brand?
• What are the sort of things that an influencer can offer a brand?
Joining us on the discussion will be:
Chris Richards - Global Marketing Manager at Barclays RISE. Chris oversees the Rise social media strategy and platform content delivery for its 6 FinTech Accelerator Ecosystems dotted around the globe.
Elizabeth Lumley - Internationally recognized as one of the leading voices in FinTech and banking technology innovation. She is a well-established global conference speaker, as well as conference organizer and speaks on services, regulations, risk, data and technology in investment, retail, and global transaction banking.
Chris Gledhill - Lead Mobile Architect and led the disruptive innovation labs at Lloyds Banking Group before becoming CEO and Co-Founder of FinTech Startup Secco. Chris has both a technical & business background with expertise spanning a wide range of disruptive technologies including Blockchain, AI, API, Big Data, Deep Learning, Virtual Reality, CryptoCurrencies, Biometrics, Mobile & Wearables.