How to Get More Personal Data Without the Risk

Presented by

Nathan Rowe, Chief Product Officer, Evident

About this talk

Personal data is essential for your business - to enable trust and safety, to enable personalization of services, to enable growth of your business and to enable verification of identities. While obtaining and managing personal data is necessary, it can be extremely complicated, time consuming and risky. Handling or holding sensitive data can lead to major security threats. Companies are investing more time and energy to effectively acquire, manage and protect the personal information of their users and workforce to the detriment of their own business focus. Additionally, the regulatory requirements and liability that accompany any interaction with personal data continue to increase, putting additional strain on businesses to stay updated and compliant. From a user perspective, as individuals are asked to provide their information more broadly, security concerns and a loss of control become more prevalent, putting once-standard interactions at risk. These put even more pressure on businesses to protect their communities’ information as well as their brand equity. This presentation will discuss what challenges are faced by companies dealing with personal data related issues. We will cover best practices, real world examples and lessons learned as businesses look to increase their access to the answers they need, while reducing their risk and liability. Key takeaways - Best practices for how to share and secure personal information - Pitfalls to avoid as you grow your organization and expand offerings - Hear real world examples on how businesses engage with their communities and personal data

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