The Case for Identity Proofing: Reduce Friction, Minimize Risk, & Build Trust

Presented by

Nathan Rowe, Chief Product Officer & Co-Founder, Evident

About this talk

In today’s digital landscape, is it possible to know with absolute certainty that someone is who they say they are online? Physical documentation like social security cards, driver’s licenses, school IDs, and law enforcement credentials can easily be obtained by imposters, and identity proofing is key to avoiding risks associated with theft and impersonation. Businesses can and should leverage identity verification now more than ever to reduce friction in their onboarding processes, prevent fraudulent users from accessing sensitive data, and build trust in their brand. Companies no longer have to choose between growth and security––new technologies are helping organizations of all sizes operate with confidence, knowing their constituents have been accurately verified. In this webinar, we’ll outline the fundamentals and the importance of identity proofing, while providing practical tips for implementation across a variety of use cases. Key takeaways: How identity proofing works across multiple use cases Why identity proofing is a category, not a binary, one-size-fits-all solution How authentication differs from verification How to automate identity proofing with the latest tools and technologies

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Evident simplifies the way businesses and individuals share verified personal data. With a simple API integration, Evident reduces the friction and liability associated with collecting personal data for businesses, while empowering individuals to manage when and where their data is shared.