CET [Ep.3] 5 Steps to Self-Service Success

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Presented by

Robin Gareiss, President and Founder, Nemertes Research

About this talk

Customer Engagement Transformation {Ep.3] 5 Steps to Self-Service Success CX leaders want to improve their self-service capabilities to accomplish key goals: Get customers what they need without having to wait for a live agent; and offload agent interaction volume. Ultimately, they want to improve the customer experience, achieve higher CSAT, and drive more revenue to the company. But companies often have challenges establishing a successful self-service strategy. We have conducted research on what makes a self-service success, and will address these issues: *Why don't more customers use our self-service knowledge base? *How can AI virtual assistants improve adoption? *What are the concerns with using AI in self-service, and how can we hedge against them? *What should I expect my self-service transaction volume to be? *What are the benefits of using self-service? We'll provide 5 essential steps to making your self-service strategy successful.
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Nemertes is a research-based advisory and strategic consulting firm that analyzes the business value of emerging technologies. Since 2002, we have provided strategic, client-centric recommendations based on data-driven operational and business metrics to help organizations deliver successful technology transformation to employees and customers. Simply put: Nemertes’ better data helps clients make better decisions. Please note: Nemertes owns the copyright to all content in this channel. You may not use, post, print, or repurpose any of material without the express, written consent of Nemertes. You may retweet or share only that content that Nemertes posts on its social media sites.